Strategic Management - The road to transformation
The bibliographic review in the strategic arena presents a large number of titles with an emphasis on tools and others with a case study approach.
This book has a different proposal. The purpose of this reading is to prepare executives and entrepreneurs to be able to structure and conduct an effective and efficient strategic management process, capable of transforming the results of organizations in the medium and long term.
For this, the process and concepts constructed from the author's learning with client companies and work teams, in the various consulting projects developed, are presented in a clear and objective way.
This reading is a stimulus to the implementation of the new approach to the strategic management process and a relevant contribution to the transformation of organizations' results in the medium and long term.
TECHNICAL DATA
Portuguese language
Edition: 1st
Year: 2008
Number of pages: 156
Format: 17 x 24 cm
ISBN: 978-85-98254-35-7DELIVERY INFORMATION
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